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Privacy Policy

Last updated: April 27, 2026

This is the privacy notice of James Chew, trading as HelloGrapefruit. In this document, “I”, “me”, or “my” refers to HelloGrapefruit.

1. Introduction

This notice informs you of my policy regarding all information I record about you. It sets out the conditions under which I may process any information that I collect from you or that you provide to me. I am committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

Note: If you are not happy with any points below, your recourse is to leave the website or adjust your browser settings to restrict data collection.

2. Definitions

  • Personal Data: Any information relating to an identified or identifiable individual.

  • Service: Refers to the website and the professional services provided by HelloGrapefruit.

  • Usage Data: Data collected automatically (e.g., IP address, browser type, time spent on pages).

3. Legal Bases for Processing

The law requires me to determine under which of the defined bases I process your information:

  • Contractual Obligation: I process data to fulfill orders or services you have purchased.

  • Consent: When you browse the site, accept cookies, or message me, you provide consent. You can withdraw this at any time.

  • Legitimate Interests: I may process data for administrative purposes or to improve website performance, provided it is reasonable and doesn’t cause you harm.

  • Legal Obligation: I will process data if required by law (e.g., for HMRC tax records).

4. Cookies & Google Analytics

I use Google Analytics to monitor and analyze the use of my Service.

What Google Analytics Does

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services and may be used to contextualize and personalize ads within its own network.

Data Collected

  • Cookies: Small files placed on your device to help analyze how users use the site.

  • Usage Data: This includes your IP address, browser type, the pages you visit, and the time spent on those pages.

How to Opt-Out

You can opt-out of having your activity available to Google Analytics by installing the Google Analytics opt-out browser add-on.

5. Data Sharing and Retention

  • Third Parties: I do not sell your data. I share it with Service Providers (such as Google for analytics, my website host, or email provider) only to the extent necessary.

  • International Transfers: Your data may be processed outside the UK (e.g., on Google’s US-based servers). I ensure these transfers have adequate security controls, such as Standard Contractual Clauses.

  • Retention: I keep personal data only for as long as necessary (e.g., 6 years for tax records or until you request deletion of marketing data).

6. Your Rights

Under the UK GDPR, you have the right to:

  1. Access, update, or delete the information I have on you.

  2. Request a copy of your data in a machine-readable format.

  3. Withdraw consent for tracking at any time.

To exercise these rights, please contact me at jamie@hellograpefruit.co.uk.

7. Children’s Privacy

My Service does not address anyone under the age of 13. I do not knowingly collect data from children.

8. How to Complain

If you are unhappy with how I handle your data, please contact me first. If we cannot resolve it, you have the right to complain to the Information Commissioner’s Office (ICO).

9. Contact Me

If you have any questions about this Privacy Policy, please contact me: